CeraVe has conquered skin care and made waves in hair care, but now the drugstore brand wants to become a top five dermocosmetics sun care brand globally. We want to enter the top five dermocosmetics sun care brands globally this year – [so in] the first year of launch,” says Vincent Chauvière, CeraVe’s Global Brand President. “The goal with CeraVe is to keep expanding the brand, and for that, we go through two things – geographic expansion and category expansion. “Sun care is a very strategic conquest as it is the third largest category in dermocosmetics, with a very strong pharmacy footprint. The collection launch was highlighted in a big way during CeraVe’s first Global CerAwards in Los Angeles, US, on 4 June, which