Brand, model, colourway, upper material, a size grid, a barcode, a category assignment, and a dozen filterable attributes underneath. The same shoes, worn twice and photographed on a kitchen floor, reach a resale marketplace with none of it. Every used item is effectively its own product record, created once, by an amateur, for free. Because listing item number seven, on a Sunday, is worse than owning item number seven. Reading the Product Off the PhotographThe interesting technical development of the last two years is not that models can write product copy.