CeraVe is debuting a TV-style renovation series on social media aimed at tackling harmful sun trends, such as tanmaxxing, among Gen Z. Tickets are now available for the 25th anniversary of the Pure Beauty Awards, taking place on 15 October 2026 at the Grosvenor House Hotel in London, UK. Join the beauty industry for an evening of recognition and celebration as this year’s winners are revealed. Subsequent episodes will drop through the week, with the final episode showing an MTV Cribs-style walkthrough of the completed renovation. “We have really seen a resurgence in tanning culture, and because of social media, we know this is particularly among the younger population,” Jasteena Gill, SVP Marketing at CeraVe US, told Cosmetics Business.