Coca-Cola Beverages Africa (CCBA) in Namibia, in partnership with local authorities, recyclers, and the Recycle Namibia Forum (RNF), has officially launched the 2026 Recycling Heroes Project in Rundu and Ondangwa. The community-focused initiative aims to strengthen waste collection, boost local recycling rates, and foster economic inclusion in two of the fastest-growing urban centres. The Recycling Heroes Project helps address this challenge by supporting the formalisation and upskilling of informal waste collectors and reclaimers, promoting safer working conditions, improved organisation and more reliable market access. The initiative also supports the strengthening of local recycling value chains, particularly for PET plastics, by improving connections between waste collectors, recyclers and end markets. “Recycling Heroes is about more than packaging collection,” said Ockert Jansen, Public Affairs, Communication and Sustainability Director at CCBA in Namibia.