Shoppers at Superdrug Westfield White City on Friday 31st July were treated to a day-long immersive activation with a DJ, fun activities, goody bags and a mascot visit. Beauty enthusiasts and pop-culture fans gathered at Superdrug Westfield White City on Friday 31st July to celebrate the highly anticipated launch of the official Squishmallows x Trouble Maker makeup collaboration. Attendees queued for the chance to win prizes on the interactive claw machine, where Squishmallows plush and featured cosmetics from the Trouble Maker makeup were up for grabs. Olivia Wiggett, Licensing Manager at Jazwares, said: “Partnering with Trouble Maker to bring Squishmallows into Superdrug has been a huge success. The Squishmallows x Trouble Maker collection is available now exclusively in-store at Superdrug locations nationwide and online at superdrug.com, troublemakerbeauty.com and on TikTok Shop.