To say that "Spider-Man: Brand New Day" is doing well at the box office would be an insulting understatement. By the end of this sentence, it will have even passed the mega-successful 2015 legacy sequel "Jurassic World" ($1.67 billion). But what does all of this mean for the "Spider-Man" film franchise, broadly speaking? On its second weekend, "Brand New Day" pulled in another $145 million domestically, the third-best second weekend of all time. The "Spider-Man" franchise is now as powerful as any property in Hollywood.