While I hate to burst the romantic ideal, the ‘Silk Road’ was never really a road. Importantly, the Silk Road worked on the principle of reciprocity – that Chinese and European markets each offer things of value to the other, which are scarce or unavailable back home. For their part, there is very significant interest among Chinese video games companies in building trade relationships with the West. Many see the establishment of trade links with Western games markets as a means to sell games which may not have an audience in China. Ukie was proud to bring 24 great UK games businesses to ChinaJoy in partnership with DBIST this year – ranging from indie darlings Oxalis Games to powerhouses like Kepler Interactive, Playstack and Curve Games.