By simply tapping ‘YES’, customers can support Operation Smile’s life-changing work, with the campaign estimated to raise as much as £300,000. Now in its second year, the Pennies partnership builds on the success of last year’s campaign, which raised more than £165,000 for Operation Smile. For every Oral-B product sold in Superdrug stores, Superdrug and Procter & Gamble will each donate a further 10p to Operation Smile, adding 20p per product to the campaign’s overall impact. Throughout this time, Operation Smile nutritionists supported her family with feeding advice to help her become stronger. Michael Straney, Operation Smile director of partnerships, said: “The generosity of Superdrug’s customers is making a real and lasting difference to children’s lives.