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Pot Noodle secures a nationwide listing in Tesco’s Meal Deal offering
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Retail Times
Pot Noodle, the nation’s number one brand in the quick meals and snacks category, has secured a nationwide listing in Tesco’s Meal Deal offering, which will see the iconic pots included in the Meal Deal at 600 large Tesco stores across the UK as a snack.
The expansion enhances Tesco’s food-to-go offering, upgrading the meal deal with a substantial, hot food option alongside the main and drink.
Furthermore, it taps into a significant consumer trend with the ‘Pot Noodle sandwich’ craze reaching over 7.7 million people on social media last year, as consumers actively create and share their own ‘Pot Noodle sandwich’ content online.
Madeleine Boulton, marketing manager, Mini Meals UK&I, Unilever, commented: “We are delighted to grow our partnership with Tesco and bring Pot Noodle to shoppers as part of the much-loved meal deal.
The Pot Noodle Meal Deal will be available in both of Tesco’s meal deal tiers:Standard Meal Deal: £3.85 (Clubcard), £4.25 (Standard)Premium Meal Deal: £5.50 (Clubcard), £6.00 (Standard)