Another developer sold one phase of flats, did no work for three years and, having overshot his deadline, merely launched a second phase. In the vending of real estate, he said, the humble SMS was utterly vital. Sharma has a PhD in computer science, but he decided very early, he said, “to move from cyberspace to the real estate space”. Frequently, Sharma conducts interviews with real estate developers, which he videotapes and uploads onto YouTube. By a twisted market reality, according to Sharma’s analysis, prolonging the construction of a project works for both the real estate developer and the real estate investor – and, by his reckoning, roughly 70% of buyers are investors, people looking to flip the apartment as soon as it is profitable to do so.