We all have our summer beauty favourites, and this year’s search data tells a clear story that Hollywood glamour, glazed skin and a lot of vanilla is ruling the way! According to internal search data from Cult Beauty, covering April-July 2026 and compared with the same period last year, Huda Beauty has come out on top as the UK’s most-searched beauty brand this summer, with 172,979 searches. Charlotte Tilbury (157,513) and Saie (157,505) followed close behind, with Hourglass, Patrick Ta, Kayali, Kosas, Summer Fridays, Byoma and Sol de Janeiro completing the top ten. Patrick Ta’s Major Glow range has seen a similar surge, built around a glow-first philosophy that has only got louder as temperatures climb. Cult Beauty’s in-house beauty expert Rina Teslica says, “this summer’s search data really shows two things happening at once.