If you feel like you’ve been flooded with fragrance content recently, it’s not in your head – premium men's fragrances are now the fastest-growing segment of the Australian perfume market, currently snapping up a massive 85% share of total male fragrance sales. The appetite for a signature scent has never been stronger. Here are 12 winter fragrances to don any time of the day. Each of these have been thoroughly wear-tested by a team of experts (me after a few coffees). 7:00 AM – 9:00 AM: The Cold Morning Commute