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GoPro’s Q2 Sales Slump 31 Percent on Hardware Declines
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SGB Media Online
Subscription and service revenue increased 11 percent year-over-year to $29 million, or 28 percent of revenue, compared to 17 percent of Q2 2025 revenue.
Q2 2026 subscription and service revenue included $2 million generated from GoPro’s AI content licensing program.
GoPro.com revenue, including subscription and service revenue, was $47 million, or 44 percent of total revenue and up 13 percent year-over-year.
GAAP net loss was $51 million, or a 30 cents loss per share, compared to a net loss of $16 million or a $(0.10) loss per share, in the prior year quarter.
Adjusted EBITDA was negative $29 million compared to negative $6 million in the prior year quarter.