UK-based sports brand Inov8 is reporting that it has appointed Ricochet as its new distribution partner for France. Ricochet will transition the territory from a direct model to a dedicated distributor partnership. The move comes as the brand said its distributor order book is currently up 63 percent for SS27 versus SS26. “Manu built the foundations for Inov8 in France, developed a strong partnership with i‑Run and other specialist retailers, and helped create an exceptional French trail running team. “Ricochet has a long-standing expertise and knowledge of the French market and the INOV8 brand.