The Buffalo Bills are set to begin the 2026 campaign in the new Highmark Stadium, but fans have quickly voiced their concerns about apparent obstructed views. According to Florio, the Bills marketed the Personal Seat Licenses with a virtual venue model that displayed virtual images from each seat. There are 17,000 Personal Seat License holders, each holding one or more seats in New Highmark Stadium. Florio noted that some seats that have been pointed out as having obstructed views have not been sold for football games and won't be. Many fans got their first look at New Highmark Stadium on Saturday during the Blue & Red practice, which is when concerns arose.