He wants to see an end to subscription traps, where people find it hard to cancel their subscriptions and contracts are automatically renewed at a higher cost. Burnham also plans to ban retailers from making misleading claims to shoppers about discounts, which make savings look larger ​than they really are. Burnham said; “I know people are sick and tired of rip-off discounts and subscription traps. Dame Clare Moriarty, chief executive of Citizens Advice, welcomed the proposals, saying subscription traps and deceptive discounts were “a widespread problem”. “It’s great news that the government intends to tighten up the law and explicitly ban misleading pricing practices, while putting an end to subscription traps.”