Haissem Hassan looks like an exciting addition to Celtic’s attacking options. That’s already clear – but less immediately obvious is how he could bolster their commercial prospects, in a way possibly unprecedented since the arrival of Shunsuke Nakamura in 2005. He has now established himself as a star of the immensely popular Egyptian national team, reflected by his huge social media profile. Haissem Hassan is growing into a superstar in EgyptHassan boasts 1.9 million followers on Instagram. We’re now at the medical stage for Hassan, with the player in the UK to undergo checks before putting pen to paper.