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IT
SaaS-flation is raising prices - vendors need to respond by emphasizing value
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diginomica
(©kristianseptimius - canva.com)This month's inflation numbers gave the SaaS pricing conversation a fresh data point.
Let's call it SaaS-flation — subscription costs climbing faster than most customers can point to a matching increase in value received.
Under consumption pricing, it becomes a line item the customer sees, and has to explain to their own Finance team.
Either development means the vendor's own interface, the thing it spent years building, stops being the primary place value gets delivered.
The vendors that come out ahead of this moment won't be the ones that raise prices fastest.