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Assam exports 1st consignment of Purabi Ice Cream to Bhutan in 'sweet milestone for India'
['The Hans India', 'About The Author', 'New Delhi']
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New Delhi: The first international consignment of 5,627 litres of Purabi Ice Cream has been exported from Assam to Bhutan, opening new avenues for value-added dairy exports from the region, according to an official statement issued on Wednesday.
Commenting on the development, Commerce and Industry Minister Piyush Goyal, said it was “a sweet milestone for India!”
The initiative will create new income opportunities, expand access to international markets and strengthen the livelihoods of our dairy farmers across the northeastern region,” the minister added.
Bhutan's geographical proximity provides a natural advantage for expanding dairy exports from Assam and serves as an important gateway for enhancing the presence of Made-in-Assam dairy products in neighbouring international markets.
Going forward, the NEDFL plans to diversify its export portfolio by introducing additional Purabi Dairy products with longer shelf life and progressively increasing export volumes in line with market demand.