There are two key factors at play when it comes to eyemaxxing: your eye color and your eye shadow. Brown delves into how color theory helps create contrast by pairing shades that sit opposite one another on the color wheel. “When you choose contrasting colors that complement your eye color, they really come into focus without applying heavy products. Brown eyes: Cooler tones like plum and emerald create dimension, while golds help emphasize the warmth naturally found in brown eyes. Brown’s go-to products are CHANEL’s for versatile color placement, the brand’s for a sheer wash of color, and its to subtly enhance natural eye color.