By now, building a successful tech start-up in Tallinn is no more a surprise (or, indeed, achievement) than doing so in Berlin. And yet the counting of unicorns goes on, and on, as if the numbers are be all and end all, in and of themselves. Germany, which makes rather more unicorns in absolute terms, has somehow never felt the need for such a factory, nor does it obsessively count unicorns. None of this is a reason for opprobrium, nor a reason to stop being proud of a local tech ecosystem (nor a reason to stop promoting it). Instead, it is surely time to stop counting unicorns, and just get on with the job of holding on to the value that they have created.