La Bagatelle’s Malene Malling landed on a winning formula for her denim launch. And also I love a touch of humor, and if you see a tiny horse, you can’t help but smile.” Malling, a publishing veteran and, yes, a clotheshorse, launched La Bagatelle in 2021. “There’s been so much talk of the Scandinavian girl. “It wasn’t like I wanted to do a brand; I wanted to do something that felt really good and really true.”