Diageo sold its 80.4% stake to Boissons Nouvelles Holding, a member of the Castel Group, in a deal valued at $81 million. Castel Group, a major beverages player with extensive African operations, brings different priorities and strategic approaches than its predecessor. Gregory Clerc, Chief Executive Officer (CEO) of Castel Group, and Laurence Dequatre, Chief Financial Officer (CFO) of Castel, also joined the board. Whether that generosity continues under Castel ownership remains to be seen, as the new majority shareholder may prefer reinvesting profits rather than distributing them. How that confidence translates into strategy will shape not just Guinness Ghana’s trajectory, but potentially the broader alcoholic beverages landscape in West Africa.