Ford boss Jim Farley has told US media the market share of electric vehicles (EV) in North America could be cut in half following the end of federal incentives on September 30. The US$7500 ($A11,375) tax credit helped EV and plug-in hybrid vehicle (PHEV) sales jump by 22 per cent in the US last year, and also helped Tesla set record sales in the last quarter of 2025 (July-September). According to CarScoops, Ford’s global chief believes EV sales will take a significant hit in the wake of the changes. Australia’s EV market share reached a record 11.3 per cent in September, pushing the year-to-date figure to 8.1 per cent – up from 7.4 per cent in 2024. Slower than expected EV adoption has also led to repeated and costly product strategy revisions for auto brands around the world, with Ford now having to plan how to make use of excess EV and EV battery production capacity.