Billionaire businessman Lord Alan Sugar labelled American Express "a bunch of idiots" after being denied an increase to his spending cap. The 79-year-old star of The Apprentice, estimated to be worth £1.138 billion, said speaking to someone aware of his "financial status" made no difference. Finally I got to speak to a person in the UK at Brighton who knew who I was and my financial status. Lord Sugar faced backlash online for the complaint, with one commenter asking "why do you expect royal treatment for yourself?". Advertisement AdvertisementAdvertisement AdvertisementHe sold his stake in the company to BSkyB in 2007 for £125 million.