Lord Sugar said: "I spent an hour on the phone with American Express. "Finally I got to speak to a person in the UK at Brighton who knew who I was and my financial status. Lord Sugar replied: "I AM NOT MOANING JUST EXPOSING WHAT A BUNCH OF IDIOTS AMEX ARE." Others questioned why a billionaire would need a credit card at all. He made his fortune by mass-producing affordable consumer electronics, selling his stake in the company to BSkyB in 2007 for £125 million.