The stories, creativity and imagination always hooked me, but it was the actors who brought it all to life. These actors became synonymous with their roles, and their casting was crucial, but it could have been very different. But unlike other landmark moments in cinema, the dawn of AI ‘actors’ doesn’t feel like something to be celebrated: instead, it feels like a potential death knell. If we do not go out and support films starring AI ‘performers’ and cancel streaming memberships left, right, and centre, that is going to hit studios where it counts, their pockets. Just think of how much you save when you stack your films with AI performers.