Worcestershire on Demand, an on-demand bus service that began as a pilot scheme in Bromsgrove in 2021, has now expanded to cover much of the county. "What began as a pilot has developed into a trusted and well-used transport option for communities across Worcestershire. Its app, which has been downloaded nearly 24,000 times, allows passengers to book journeys, travel within specific zones, and even reach certain points of interest outside those zones. Information about the Worcestershire on Demand service—including travel zones and a step-by-step video guide on how to book a journey—is available on the council’s website. Worcestershire on Demand continues to grow, reinforcing its role as a vital part of the county’s modern transport network.