Pepperfry has announced Bollywood actors Kiara Advani and Sidharth Malhotra as its new brand ambassadors as the home retail platform introduces a new brand philosophy focused on personal style and self-expression. Sidharth Malhotra and Kiara Advani join Pepperfry as brand ambassadorsWith the new positioning, Pepperfry is looking to highlight how consumers increasingly use their homes to reflect their personality, aspirations and lifestyle. The company’s latest campaign featuring Kiara and Sidharth will span its furniture, décor and home accessory categories. The association with Kiara Advani and Sidharth Malhotra is expected to reinforce Pepperfry’s new positioning as the company seeks to connect home design with the way people express themselves. With ‘Fashion for Your Home’, Pepperfry is essentially bringing the idea of personal style into the home, positioning décor as another way for consumers to express who they are.