However, the findings suggest consumers continue to value professional advice when making more complex retirement decisions. Fidelity: The real risk isn’t AI, it’s concentrationScottish Widows found that 30% of consumers currently trust AI tools to provide pension guidance. Among those, 80% said they trusted AI offered by their pension provider or another regulated financial services firm, while 20% placed greater trust in general technology companies. Scottish Widows chief customer and digital officer Maria Herrero-Bullich said AI had the potential to simplify complex financial topics and improve consumers’ confidence in managing their money. She added that consumers should understand the difference between AI tools provided by regulated firms and general-purpose AI platforms, as regulated services offer greater consumer protections.