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LinkedIn’s Insight Tag Creates Legal Entanglements–Doe v. LinkedIn
['Eric Goldman']
Technology & Marketing Law Blog
LinkedIn offered its own tracking technology called the Insight Tag.
In this case, two healthcare entities, Covered California and Nevada Health Link, installed the Insight Tag, which alleged sent consumers’ sensitive health information to LinkedIn.
LinkedIn’s Intent to InterceptJohnson alleges that LinkedIn intentionally intercepted her and class members’ communications regarding their medical care through the Insight Tag, which Johnson alleges LinkedIn designed to collect all interactions with the Nevada Health Link website.
Johnson also alleges that the issue of health information being shared via tracking technology is so well known in the technology industry that LinkedIn should have known its Insight Tag was likely collecting personal health information.
Finally, Johnson alleges that LinkedIn monetized the intercepted personal health information in the form of targeted advertising, which is most of LinkedIn’s revenue.