In April, the company launched its "Verified by Spotify" badge, signalling that a profile has been reviewed and meets its authenticity standard. Stockholm (AFP) — Streaming giant Spotify said Tuesday it would launch a new “AI Persona” badge in mid-September, clearly identifying content producers that are AI-generated and not real people. Article contentIn April, the company launched its “Verified by Spotify” badge, signalling that a profile has been reviewed and meets its authenticity standard. “Alongside artist profiles that self-disclose as AI Personas, we will also start applying badges to relevant profiles,” the company said. Spotify will not include AI Personas in editorial or personalized recommendations, unless a user follows an AI Persona, it said.