Are liquid vitamins a meaningful upgrade for most people, or are we looking at clever marketing dressed up as science? Put simply, liquid vitamins are supplements in liquid form—much like the cough syrup you might have avoided as a child, but these come in flavors much more appealing than “artificial cherry.” Advocates say liquid vitamins are easier to swallow and absorb—and for some folks, that claim can actually be true (more on that in a sec). Not everyone needs to make the switch, but liquid vitamins can be a total game changer for some. Many liquid vitamins today are flavored with natural fruit extracts or sweetened just enough to be palatable.