When President Donald Trump was reelected in 2024, many in the media claimed that political vibes had shifted and MAGA ideas were now cool. “David Ellison, who, along with his father, Larry, is a friend of Trump’s, decided to use the new Trump administration as an opportunity to build a huge media conglomerate,” Graham wrote. Even X CEO Elon Musk has lost money with X and Tesla since he became linked with the Trump brand. “Within right-wing politics, many individuals and organizations also leapt into Trumpism,” Graham wrote. Similarly in 2024, there were signs that the supposed vibe shift in favor of Trump was chimerical.