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40 Most Popular Gifts of 2026, According to a Pro Gift Giver
['Alyssa Gautieri']
Latest Content - Good Housekeeping
We’re officially halfway through 2026 (crazy, I know), and I'm spotting obvious gifting trends.
In addition to scrolling social media like it's my job (it pretty much is), I'm constantly testing viral products, monitoring upcoming launches, and analyzing the shopping trends of GH readers.
Our top picks:Best value: Trendy gift under $20: Popular gift from TikTok: Gift for tweens and teens: From the new "it girl" bag and TikTok's favorite perfume to the famous NeeDoh squishy that keeps selling out, I've found popular gifts for everyone on your list.
For men, there's a best-selling Carhartt bag that our readers can't stop buying and a botanical LEGO set I personally love.
For women, I suggest top-sellers from Lululemon, an iconic set from Summer Fridays, an adorable Jellycat plush (like the trendy pickle), among many others.