If you use TikTok, you’ve almost certainly come across creators or brands advertising things you can buy through TikTok Shop. But if you’ve found yourself hovering over the red “Buy Now” button wondering if it’s safe to click, you’ll want to read up on these TikTok Shop safety tips from experts. Ahead, Good Housekeeping pros share their experiences ordering from TikTok Shop and explain how to keep your personal information secure. Essentially, TikTok Shop is an online marketplace that allows users to purchase viral products without ever leaving the app. TikTok claims they work with third-party payment platforms to conduct transactions on the TikTok Shop and that no data pertaining to any sales are collected.