Better outcomes require coordination between ceding providers, receiving providers, registrars, technology firms, advisers and industry bodies. The Platforms Association’s recently announced Transfers Charter continues this work, having gathered signatures from all the major platform providers – including Aberdeen Adviser. We are investing heavily in raising industry standards and improving how firms work together. Aberdeen appoints Richard Denning as Adviser CEOEqually, Microsoft benefits from being available to millions of Apple users. Advisers lose valuable hours every week rekeying data between platforms, back-office systems, cashflow modelling software and risk-profiling tools.