Patients seeking answers about their health are urged to think twice before trusting health advice from social media as experts warn videos generated by artificial intelligence are making fake medical endorsements increasingly convincing. As more men search for information about fatigue, low libido, muscle loss and hormone health, clinical experts warn they are becoming an increasingly attractive target for online scams using videos generated by artificial intelligence impersonating doctors and healthcare professionals. Consumers should also be cautious of products marketed as “natural testosterone boosters” using endorsements from doctors or celebrities generated by artificial intelligence. “Even legitimate medical content on social media isn’t personalized medical advice. Scams generated by artificial intelligence are becoming increasingly sophisticated; however, remember that experts say legitimate hormone treatment providers will always explain the diagnostic process, discuss risks and benefits as well as require appropriate clinical testing before treatment is prescribed.