Shared Attention Turns Strangers into a Temporary “We”A 2022 meta-analysis covered 50 studies and 182,738 participants across gatherings that ranged from sport to music festivals. Collective effervescence showed strong links with emotional activation and meaningful associations with group commitment and broader identification. Uncertainty Keeps the Brain Working Ahead of the MomentPredictable pleasure can be enjoyable, but it rarely produces the same grip. Sport with no credible opponent, a setlist with no variation and a game with no consequential choice all flatten anticipation. Fans compare clips, argue over decisions, repeat a chorus and turn a private memory into a shared version.