Firstly we need to understand that the Premier League is “The Football Association Premier League Limited”. We’ll call them the Established Club and the Challenger Club, but the figures aren’t invented. We'll call them the Established Club and the Challenger Club, but the figures aren't invented. The Premier League already has sustainability tests which are rarely discussed and this is the bit I find difficult to reconcile. Lose the challenge and, aside from undoubtedly annoying Masters and a few Premier League chairmen, we’re basically where we started.