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Restaurants Push Back Against Influencers Seeking Free Meals
['Staff Reporter']
News, Sport, Information, Property, Business, Travel, Tourism
A growing number of restaurants are rejecting requests from social media influencers seeking free meals, drinks and experiences in exchange for online publicity.
In many cases, influencers offer to publish a review, video or series of social media stories in return for complimentary food and drink.
For some smaller restaurants, an endorsement from a creator with a substantial and engaged following can provide valuable exposure.
Can Restaurants Ban Influencers?
The changing approach does not necessarily signal the end of collaborations between restaurants and influencers.