Ford has the makings of a smash hit on its hands with the newly announced Fathom pickup truck. According to Automotive News, Ford showed dealers some sketches of what will be a hybrid crossover that will undercut even the Fathom's low price tag, starting at around $25,000. What Ford showed the dealers wasn't a finalized product, neither in design nor name. Instead, Ford showed them rough ideas to get a sense of size, segment, and price. So it won't be built on Ford's upcoming Universal Electric Vehicle (UEV) platform, meaning it won't share its underpinnings with the new Fathom.