NBC is expanding The Voice franchise with a celebrity-focused competition that will feature actors, musicians, athletes, comedians, influencers and reality television personalities competing for the title instead of undiscovered singers. The network announced that Keke Palmer will host The Voice: Celebrity, while Joe Jonas will make his coaching debut alongside Queen Latifah and Riley Green. The celebrity edition will retain the show’s signature Blind Auditions, Battle Rounds and coaching format while adding several behind-the-scenes elements. Jonas will join Latifah and Green for the celebrity installment, marking his first appearance as a coach on the franchise. Season 30 premieres Sept. 21, before the celebrity edition arrives next spring.