Founded in 1977, the heritage weight management brand is reinventing itself as it looks to become a broader functional nutrition business. SlimFast will also continue to invest in its established 3-2-1 weight management plan, as it looks to retain its existing market. “We’re evolving SlimFast into a broader health and wellness brand built around functional nutrition that fits modern lifestyles,” said Dan Clark, head of health & wellness at Supreme. “While weight management remains an important part of our heritage, consumers today aren’t simply trying to lose weight. Weight management, healthy nutrition and everyday wellness are all part of the same journey.