Microsoft reportedly estimated that Game Pass led to $300 million in lost sales of Black Ops 6, with 82% of copies sold being on the Game Pass-less PlayStation 5

One of the employees speaking to Bloomberg cited the $300 million figure as an internal estimate. Game Pass' overall subscriber count was 34 million in 2024, a figure Microsoft has not updated this year. Despite all of that, IGN reported at the time of Black Ops 6's release that it set a series sales record, as well as a record for new Game Pass subscriptions on a single day. As Bloomberg points out, however, the sales record was with 82% of full price sales of Black Ops 6 happening on PlayStation 5, despite this being Call of Duty's first release as a Microsoft-owned property. I stand by my assertion that we're all paying for Microsoft's big bet on Game Pass.