PizzaExpress Opens First Restaurant in Amritsar, Strengthening Presence in Punjab: PizzaExpress, the UK’s No. 1 pizza brand, has expanded its presence in Punjab with the opening of its first restaurant in Amritsar. Founded by Peter Boizot on London’s Wardour Street in Soho in 1965, PizzaExpress has grown into one of the UK’s most recognised restaurant brands. Known for its rich culinary heritage and warm hospitality, Amritsar is one of India’s most celebrated food destinations. The new PizzaExpress restaurant at Nexus Amritsar Mall is now open for dine-in and delivery.