Now managing director of regulatory affairs consultancy Penbroath Ltd, Eustice believes resilience is rapidly becoming one of the defining priorities for farming businesses as extreme weather events become more frequent and financially damaging. Regulatory barriers still existWhile Eustice believes the UK’s current regulatory framework generally enables innovation, he argues that important barriers remain, particularly around how biological products are classified. Eustice: “We’re going to need a slightly different approach to agriculture that puts more focus on resilience.” (David Woolfall, CC BY 3.0 , via Wikimedia Commons)A profitable future for sustainable farmingLooking ahead to 2035, Eustice believes a successful British agricultural sector must be both environmentally sustainable and economically profitable. Join George Eustice and hundreds of agri-food leaders at the World Agri-Tech Innovation Summit, September 22-23, 2026, at London’s InterContinental O2.