Bioniq GO uses a digital wellness assessment to determine a person’s lifestyle, wellness priorities and nutritional needs. “The launch of Bioniq GO reflects our commitment to making personalized nutrition more accessible by combining science-backed products, digital technology and human support. We’re building a connected personalized wellness ecosystem through capabilities across our portfolio, enabling us to offer more personalized nutrition solutions while continuing to support consumers through our distributor network.” The portfolioFor $150 million, Herbalife acquired Bioniq, a company specializing in supplements based on personal questionnaires and blood test data. These solutions are designed to combine science-backed products, digital health tools and human coaching to deliver personalized nutrition at scale, Herbalife said.