The Consumer Affairs Agency (CAA), which oversees FFC and other health functional products in Japan, received 1,176 new FFC notifications in FY2025. Withdrawals exceeded new notifications for the first timeOver 1,923 existing FFC notifications were also voluntarily withdrawn by companies in FY2025. Despite fewer products hitting the market, the FFC market size is projected to grow by 4.1% to reach JPY 773.5 bn (US$4.91bn) in FY2025, Kato pointed out, citing data from market research firm Fuji Keizai. GABA tops most popular ingredientSimilar to past years, GABA remained the most popular ingredient in single-ingredient FFC products. Fat reduction, fatigue, and intestinal regulation were the top three most popular health claims among FFC products.