The newly drafted regulations, once implemented, will replace those previously in place known as “Declaration and Review of Probiotic Health Food (Trial)”. The unbalanced protein intake among Chinese consumers and insufficient domestic supply of high-quality protein are two key drivers of innovation in the market, says Angel Yeast. These are some of the insights shared by Chris Chen, General Manager of Nutrition & Health Technology Centre at Angel Yeast, at Growth Asia Summit 2026 in Singapore. While the brands have seen stable sales in the Chinese market, there has not been fast growth. Chinese sports nutrition brand CPT, which celebrates its 25th year in 2026, unveils the four major growth opportunities it sees in the category.